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This study examines the network of travel agency branches, enabling the con- struction of a city-association matrix founded on parent-child relationships among these agencies. Using social network analysis, the study explores the hi- erarchical distribution and network characteristics of cities in Zhejiang Province. Additionally, conditional logit regression is applied to analyze factors influenc- ing the structure of the travel agency city network across the region. The results indicate (1) distinct hierarchical patterns among cities based on the parent-child relationships of travel agencies. The analysis reveals three regional zones with clear hierarchical structures. (2) Spatial correlations among cities also demon- strate a distinct ordering, where inter-city relationships at varying levels form a complex urban network. (3) This urban network in Zhejiang Province is shaped by several influential factors.